Margaret Atwood Essay Example

Margaret Atwood Essay Example Margaret Atwood Paper Margaret Atwood Paper Achebe and Atwood appear to be writing about vultures, but are actually commenting on something different. Both poets compare vultures to humanity but Atwoods poem describes vultures in a good ways whereas Achebe describes vultures in a bad way. In Achebes poem the first section talks about vultures. On the whole it portrays them to be evil and dark but then suggests that humans are no better than vultures. Achebe uses a lot of dark negative words to portray vultures in the first section of the poem, he uses dark words that are, greyness, drizzle and despondent to set the scene, this shows that the vultures live in a dark habitat. This first section of the poem uses good imagery to set the scene. The next two lines suggest a stereotypical part of a vultures home, on a dead tree. Dead suggests that the vultures have killed the tree as well as other animals. Achebe then describes the vultures themselves and uses mostly negative words, such as bashed in head, bone, corpse and trench. Bone and corpse suggests death which represents the vultures to be bad and related with death. Bashed in head shows that vultures are ugly which makes a negative atmosphere and image. But Achebe also uses some positive words like affectionately, mate and perching. Affectionately suggests that vultures have a soft side to them and can treat others in a decent way. Mate shows that vultures are bit like humans, they have friends and lovers. Also perching suggests that vultures like to chill out and relax exactly what humans like doing. Margaret Atwoods poem also portrays vultures in a bad way, she compares them to other animals and then to humans in the last two stanzas. When she compares the vultures to humans it create a negative atmosphere in the poem resulting in the reader to think about how they act and how they treat others and even animals. In the second stanza Atwood compares vultures to hyenas and uses fierce and frightful words to portray the vultures to hyenas, she uses around the kill which shows that vultures want and like death. She also uses simple words like black which does not sound bad but helps to create a negative image and atmosphere of the vulture. Hyena is the main word in this stanza and suggests that vultures hunt in groups and laugh at there kill, this shows the vultures are just sick. Atwood then goes on to compare vultures to beetles which suggests that they are annoying pests that dont deserve a place on Earth. Atwood uses words to show that vultures only care about themselves. Atwood uses words to show that vultures only care about themselves, she uses gluttonous for a space which shows that they are in a mind of there own and dont think of others, she also uses territory of murder which shows that there kill is there territory and only there food and will not share it. Atwood does not use any words to portray vultures in a positive way but makes this makes humans look bad which is the message of the poem. Atwood and Achebe both describe vultures in a negative way to show how bad humanity is. But Atwood uses no positive words where as Achebe uses some positive words, which suggests that he does not want to put down humanity completely and wants to show there still is a small bit of good in humanity where as Atwood is all negative words suggesting she just want to get a strict point across that humanity has no good in it and needs to change. Achebe uses small more harsh serious phrases to portray vultures like swollen corpse, where as Atwood uses long less harsh words to describe the vultures like gluttonous for a space.

The news of the engagement by Arnold Bennett, and Tony Kytes the Arch Deceiver by Thomas Hardy Essay Example

The news of the engagement by Arnold Bennett, and Tony Kytes the Arch Deceiver by Thomas Hardy Essay Example The news of the engagement by Arnold Bennett, and Tony Kytes the Arch Deceiver by Thomas Hardy Paper The news of the engagement by Arnold Bennett, and Tony Kytes the Arch Deceiver by Thomas Hardy Paper Essay Topic: Literature Hardy was the first major writer to focus on the countryside but when he wrote his stories, times were changing and the Industrial revolution affected the countryside population. Bennetts writing forms a contrast to Hardy; his story is centred in the five towns (the pottery towns) around Stoke on Trent. His story reflects the change of the young man returning home from London and the big city life. Philip Durance is returning home at Christmas time from London. He has come with news of his engagement and he did not want to just write a letter to his mum because he did not know what to write. Philips relationship with his mum was quite close because he writes to her every week telling her of most of his doings. When Philip visited his mum she was more excited than usual. Philip finds it difficult to talk to his mum about Agnes his fiancà ¯Ã‚ ¿Ã‚ ½e and his engagement because his mum tells him first of her engagement. So Philip feels that he does not want to spoil his mothers news, because she is so happy and he does not want to take the spotlight away from her. Tony Kytes says things that are amusing they are; singing a song as if it was a hymn, he sweet talks the girls saying how could he refuse them a lift and saying he never noticed how pretty the girls are. The funniest thing that Tony does is get all the girls to hide in his wagon. It all started by Tony riding around town in his wagon when he is asked by the girls for a lift one at a time, and every time a new girl gets in the wagon the previous girl hides, so at one point he has got 3 girls in the wagon at once. All the 3 girls really like Tony and want to marry him, so they always suck up to him, although at the end all the girls went off him because he made them hide and they did this even though he was engaged. One of the girls even hears Tony say he loves another girl but she did nothing for some reason. At the end Unity one of the 3 girls rejects Tony straight after Hannah, probably to not seem desperate but secretly wanting him to ask her later on. So in the end Tony is left with the one girl he decided against. All in all the Arch deceiver is about a man who is split between which woman he wants to marry and just transports them all around town and in the end none of the women want him.

Case Study Comparisons Essay Example | Topics and Well Written Essays - 250 words

Case Study Comparisons - Essay Example paper also analyzes the importance of CDHPs and how they help the insured understand and use information regarding costs as presented by the Institute of Medicine et al (2010) et al. Additionally, it provides in depth analysis of why CDHPs are comparatively cheaper compared to HMO and PPO plans (The Balser Group, 2013). To this end, the paper presents a comparative analysis of the available health insurance plans with an objective of determining the most feasible plan for an individual with no access to any form of federal assistance. Following the above analysis of PPO, HMO and CDHP plans, the benefits of CDHP plan far much outweigh its disadvantages, and offers comparatively better benefits compared to the other plans explored. For instance, the program offers additional and/or supplemental medical benefits to the insured. Further, research show that the program is popular among employees because it offers more design flexibility, and is favored by employers due to its package that allows employers to promote consumerisms and a framework for educating and motivating employees to be active participants concerning their individual health management. However, it is worth noting that enrolment of CDHP plans still lags behind PPO plan, this is attributed to the fact that PPO plans have high deductibles, thereby yielding immediate lower costs compared to CDHP. However, a point to note is that such an argument is skewed since employee objective is never concerned solely with immediate lower premium costs hence we expe ct the trend to change in the near future. Institute of Medicine (U.S.), Yong, P. L., Olsen, L. A., McGinnis, J. M., & National Academies Press (U.S.). (2010).  Value in health care: Accounting for cost, quality, safety, outcomes, and innovation : workshop summary. Washington, D.C: National Academies

Does social media promote freedom Assignment Example | Topics and Well Written Essays - 3000 words

Does social media promote freedom - Assignment Example On YouTube, he watches videos with content unsuitable for young people. On all his accounts, he posts comments, shares and likes on photos, videos, music, etc. he finds worth his attention. Lucy is 10 years old. She can only use her mother’s iPad after she is done with her homework. Using her information, Lucy’s mother created a Facebook account for her daughter. On Facebook, Lucy plays with free applications such as Farmville, Chefville and Pet Society. Some things she wants to get for her pet in Pet Society need to be bought with gold. Lucy’s mom doesn’t want to buy gold so Lucy is starting to be bored with this app. One time, Lucy posted a picture on Facebook. The picture did not appear on her Facebook page. Also, she got a message that the picture was offensive. Her mother had to help her reply to the message and adjust the settings of her profile. Vien is 18 years old and a student majoring in film-making. She has a YouTube account and primarily uses it to upload her home videos and do research for her distance learning classes. Since opening an account on YouTube was free, Vien didn’t need to figure it into her tight budget. Right now, she is very upset. The film her teacher assigned for a research paper was indeed available on YouTube. However, only a few minutes of it was uploaded by the user. There was a link to the full video but, when Vien went on the site, it asked her to pay $10 to access the full video. a. 21-year old Mark works as a freelance consultant. When meeting clients, Mark is available any time of the day. He lives alone in his comfortable & spacious apartment and pays all the bills from money he has earned. His consultancy fees vary, depending on the case. There is no curfew in this building so he can come and go as he pleases. This is perfect for his job which is the reason he decided to stay here. When he does not feel like meeting a client, he calls and tells them he is sick or has a sudden

Bringing Adam Home Essay Example for Free

Bringing Adam Home Essay Bringing Adam Home review examines the story of the decades-long investigation into the abduction and murder of 6-year-old Adam Walsh. The police investigation took 27 years to prove guilt of the serial killer, Ottis Toole, who made multiple confessions to the murder. The book is written by the experienced detective writer Les Standiford with the help of the retired detective Joe Matthews, who finally found evidence of Toole’s committing the murder 27 years afterwards. The case of Adam Walsh has influenced the American society in the way that legislatures were made protecting children, and practices were adopted helping find missing and potentially abducted children. Key words: abduction, evidence, investigation, kidnapping, murder. Bringing Adam Home Book Review Standiford, L., Matthews, J. (2011).Bringing Adam home: The abduction that changed America. New York, NY: Harper Collins. ISBN:9780061983900. Bringing Adam Home is the story of the decades-long investigation into the abduction and murder of 6-year-old Adam Walsh who missed from a local Sears in Hollywood, Florida, on July 27, 1981. The police investigation took 27 years to prove guilt of the serial killer, Ottis Toole, who made multiple confessions to the murder – yet the Hollywood, FL, police department did not believe him and failed to use any of evidences that had been found. The abduction of Adam Walshblew people’s minds and undermined their sense of protection. The American society has never been the same ever since – parents did not let their kids play alone outside, nor did their ever say ‘Be home by dark’; a child could be left nowhere unsupervised. It was Adam’s family bad luck that at that time, there were no Amber Alerts and no national data base for crimes against children. Adam’s parents, John and  Revà © Walsh, bent backwards to change the situation. They became renowned crime fighters, propelled the passage of the 1982 Missing Children Act, and John Walsh became a host of the television program America’s Most Wanted (Standiford2011). Adam Walsh’s kidnapping was not only the most important casein American history of missing children that changed the corresponding legislature but also the most famous one. Many people still remember themselves being kids and watching it on the news (Martin, 2011). However, the details of the case are not as well-known as they should be; given the coverage in the media.The more emotional side of the story, through the eyes of the Walsh family, is rendered in Tears of Ragewritten by John Walsh (Scott, 2011). The puzzle of the botched investigation that ran over almost three decades was solved by the retired Miami detective Joe Matthews and written down by the acclaimed writer Les Standiford, the au thor of 9 fiction novels and 6 non-fiction books (Standiford, 2001). The authors open their cards in the very beginning of the book and introduce the killer, Ottis Toole, right in the second chapter. Toole was a low IQ drifter who set fires and assaulted people to relieve his psychological pressure. From chapter 2 to 4, the authorsgive a detailed recount of the work of Hollywood detective Hoffman who could not organize his work so not to lose important clues and evidence and who was not very keen on the idea that Toole was the killer. According toMatthews, Hoffman is portrayed as a moody and self-contained investigator who â€Å"looked like a guy who disapproved of most things on general principle† (Standiford, 2001). Apart from disregarded leads and lost evidences, Hoffman also treated Adam’s parents carelessly not bothering to inform them that their friend Jimmy Campbell, who was prime suspect, had been cleared. For many years John and Revà ©Walsh received no information from the police as for the investigation of their son’s murder. Matthews felt that it was extremely insensitive on the part of Hoffman. Together with undeveloped enough forensic methods, the case of Adam Walsh advanced by imperceptible pace. As Reve Walsh put it: It was a sad thing for this country that the fight had to be led by two broken-down parents of a murdered child(Standiford, 2001). The authors underscore that it could not be said that the Hollywood department was incompetent. Rather that the case was too difficult, and Detective Hoffman turned out to be too snobbish not only to ask for help but also to accept help from Joe Matthews when he  offered it not once. Hoffman was â€Å"too unstructured and ill-equipped† for such mind-bogging case (Standiford, 2001).Det. Serg. Matthews was a lie detector expert and an experiences homicide detective and, being hired by the Hollywood, Fl, Police Department, he was very interested by the case and was ready to use his knowledge to solve the case. Among other things, the difference in approaches of two detectives was that Hoffman was obsessed with finding physical evidences linking Toole to the Adam’s murder; while Matthews believed that circumstantial evidence could make do in some cases. That meticulous recount of all glaring mistakes of the Hollywood, Fl, police department and the detailed description of their daily working life had its aim in showing that detectives’ work is far from the glamorized TV series. Doing on a daily basis such boring chores as searching for a person who moved and did not leave the new address, or surveilling a suspect for many days, exhaust detectives, and the not very dedicated ones â€Å"let things slide† (Standiford, 2011).Standiford and Matthews seem to mention every lead that was not followed, and every report that was incomplete or even falsified. Matthews blames the manner of interrogation when the suspect was let speak without asking necessary questions, and he found the witness who was consistently ignored by Hoffman. The most shocking omission, the reader may consider, was the neglect of the repeated confessions by Toole with a graphic description of the whole process of abduction, murdering, sodomizing, and decapitating of Adam Walsh and the subsequent dismembering and setting ablaze his body. Toole even gave a sensational interview to Jacksonville Times Union where he repeated his confession to the murder of Adam Walsh (Standiford, 2011). Chapters 5 to 6 focus on Matthews’s account of how he proceeded with the investigation. It became possible only after Hoffman was transferred to the Patrol Division in 1994 (Standiford, 2011). Matthews spent two years and nine months reviewing the case and adding new materials. In the end,Matthews had multiple eyewitness identification of Toole taking Adam from Sears, twenty-five independent confessions to the crime made by Ottis Toole, and most important of all – missed by previous investigators – luminal images of machete and luminal outline of a child’s face on the carpet of Toole’s Cadillac. It finally proved Ottis Toole to be the man who committed the crime. The first part of the book does not make an easy reading. When Toole gives his numerous confessions to various  detectives all the same details of the murder, rape, and dismembering are repeated ad nauseam, without adding anything new. Because of it, for those readers who like genuine crime stories, the book may seem quite slow. Standiford and Matthews were extremely repetitive in details of the crime itself, its prolonged investigation, the history behind the suspects, and descriptions of Toole’s perversions. However, the authors rather had in mind to show how the process of investigation can be dragged for years due to the inability of the police to find hard evidence for the already confessed crime. Standiford, who is an experienced detective writer with a number of narrative non-fiction stories under his belt, narrates dryly and matter-of-factly, which contributes to the authentic feel of the blood-chil ling story. Despite waving their incompetence, Matthews provides a scrupulous evidence of the Hollywood, Fla., police department’s negligence, thus making it difficult to believe that behind such an undisciplined behavior may be anything other than a conspiracy to cover up its incompetence. The authors’aim seems to lay in proving two points. Firstly, the case could have been solved within two years, when Ottis Toole was arrested for arson and confessed repeatedly to the murder of Adam Walsh saying that he was â€Å"very, very sorry that he did it† (Standiford, 2011). Secondly, the police department of Hollywood, FL, had a chance to solve the case quickly, had they let do it to Det. Serg. Matthews. Bringing Adam Home is a gruesome story of justice finally served two decades too late. By that time, though, Ottis Toole had died in prison. And our society has changed. Now kids are warned about strangers. No one leaves their kids in the toy area and goes shopping anymore. Lawenforcement has transformed its practices to better protect children. Public places have adopted Code Adam, a powerful search tool for lost and potentially kidnapped children (Code Adam, n.d.). Code Adam is a predecessor to Amber Alert, a network of notifications to the public through urgent bulletins on television and radio. References Code Adam.(n.d.). The National center for missing exploited children. Retrieved from http://www.missingkids.com/CodeAdam Martin, C. (2011, February 09). Book Review Bringing Adam home by Les Standiford[Web log post].Retrieved fromhttp://www.chaoticcompendiums.com/2011/02/book-review-bringing-adam-home-by-les.html Scott, M. (2011, February 26). Bringing Adam home offers strong proof in the 1981 murder of Adam Walsh. Cleveland.com. Retrieved fromhttp://www.cleveland.com/books/index.ssf/2011/02/bringing_adam_home_offers_stro.html Standiford, L. (2001). Biography[Web log post].Retrieved from http://www.les-standiford.com/Pages/Biography.html Standiford, L., Matthews, J. (2011).Bringing Adam home: The abduction that changed America. New York, NY: Harper Collins. E-book

Pie in the Sky :: Essays Papers

Pie in the Sky Among the oddballs and exhibitionists who clustered around Andy Warhol in the 1960's and 70's perhaps the scariest was Brigid Berlin, a chubby, motormouthed rebel from an upper-crust New York City family who relished the way her "underground" celebrity embarrassed her proper conservative parents. Her father, Richard Berlin, a friend of Richard M. Nixon and an admirer of Senator Joseph R. McCarthy, ran the Hearst Corporation, which he had helped save from bankruptcy in the 40's. Her mother, Honey, was an elegant, ladies-who-lunch-style socialite of the old school. Ms. Berlin was one of Warhol's favorite telephone companions, and she taped hundreds of hours of their conversations, some of which were adapted into a play called "Pork" that flaunted the Berlin family strife. Like many of Warhol's acolytes, she fancied herself an artist and was one of the first art world personages to work with a portable tape recorder and Polaroid snapshots (she specialized in double exposures). Her more notorious antics included a theatrical performance in which she telephoned her parents from the stage without their knowledge and broadcast live her mother's furious tirade about her lifestyle and choice of friends. That lifestyle included an addiction to speed (in the 1966 Warhol movie, "The Chelsea Girls," she played a pill-pushing lesbian who shoots up in front of the camera) as well as an eating disorder that pushed her weight to 260 pounds. Despite her obesity, Ms. Berlin often appeared nude in Warhol's movies, displaying not a trace of self-consciousness. Excerpts from her taped conversations with Warhol and with her mother run through "Pie in the Sky: The Brigid Berlin Story," Shelly Dunn Fremont and Vincent Fremont's unsettling close-up portrait of Ms. Berlin, which opens today at the Film Forum. This fascinating but somewhat repellent documentary repeatedly contrasts interviews with Ms. Berlin filmed two years ago when she turned 60 with excerpts from the mostly black-and-white Warhol films in which she radiated the aggressive ferocity of a B-movie prison matron. Much slimmer today than in the Warhol years, Ms. Berlin, who lives on the East Side of Manhattan with two dogs, looks sleek and matronly at 60. But when she reminisces, it becomes clear that she retains a lust for the spotlight along with a continuing inability to edit what comes out of her mouth. As she chattily recounts a life of squandered privilege and wasted opportunity, the movie casts a bitter chill.

Aditya Birla Retail Ltd – Introduction of de Study

CHAPTER 1 GENERAL INTRODUCTION INTRODUCTION OF THE STUDY Retailing in India is receiving global recognition and attention and this emerging market is witnessing a significant change in its growth and investment pattern. It is not just the global players like Wal-Mart, Tesco and Metro group are eying to capture a pie of this market but also the domestic corporate behemoths like Reliance, K K Modi , Aditya Birla group, and Bharti group too are at some stage of retail development. Reliance, announced that it will invest $3. 4 billion to become the country's largest modern retailer by establishing a chain of 1,575 stores by March 2007. The last couple of years have been rosy for real estate developers and the retailers are finding suitable retail space in prominent locations. The industry is buoyant about growth and the early starters are in expansion mood. There is increased sophistication in the shopping pattern of consumers, which has resulted in big retail chains coming up in most metros; mini metros and towns being the next target. Consumer taste and preferences are changing leading to radical alteration in lifestyles and spending patterns which in turn is giving rise to new business opportunities. Companies need to be dynamic and proactive while responding to the ever-changing trends in consumer lifestyle and behavior. Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store, or by post, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a â€Å"retailer† buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. The term â€Å"retailer† is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power. Shops may be on residential streets, shopping streets with few or no houses or in a shopping mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. Online retailing, a type of electronic commerce used for business to consumer (B2C) transactions and mail order are forms of non shop retailing. Shopping generally refers to the act of buying products. Sometimes this is done to obtain necessities such as food and clothing; sometimes it is done as a recreational activity. The retail industry in India is currently growing at a great pace and is expected to go up to US$ 833 billion by the year 2013. It is further expected to reach US$ 1. 3 trillion by the year 2018 at a CAGR of 10%. As the country has got a high growth rates, the consumer spending has also gone up and is also expected to go up further in the future. In the last four year, the consumer spending in India climbed up to 75%. As a result, the India retail industry is expected to grow further in the future days. By the year 2013, the organized sector is also expected to grow at a CAGR of 40%. 1. 1 OBJECTIVE OF ORGANISATIONAL STUDY * To understand the role and relevance of retailing for business and economy. * To understand the different departmental functions associated with Aditya Birla Retail Ltd. Understanding the importance of store location for a outlet * To Study the Consumer Behaviour of MORE outlet 1. 2 METHODOLOGY This organization study is the mixture of theoretical as well as practical knowledge. Also it containsideas and information imparted by the guide. The secondary data required for the organization study was collected from various websites and books of reputed authors. The organizatio nal study started with sorting all the raw data and arranging them in perfect order. To add value to the organization study and to understand the practicality of etailing business, I have visited various MORE stores Kerala. 1. 3 LIMITATION * The study was conducted within different outlets of Cochin city, so the findings are restricted to some outlets only. * The method used in this Organization study for collecting the information is very time consuming and slow. * The major limitation was that some of the outlet managers, staff and customers were busy with their work. CHAPTER 2 INDUSTRY PROFILE INDUSTRY PROFILE Retail is not only an important aspect of the economic structure but very much a part of our lives . Although trading of goods have been in existence since the olden days . It is only in the recent past that the buying and selling of goods have become more of format and a brand dominated activity . The traditional form of independently owned businesses co-exist along with the organized retail. Organized retail has emerged in a big way since 2000 onward and with that we are witnessing the emergence of new forms of retailing. Aditya Birla Retail Limited is the retail arm of Aditya Birla Group, a USD 28 billion Corporation. The Company ventured into food and grocery retail sector in 2007 with the acquisition of a south based supermarket chain. Subsequently Aditya Birla Retail Ltd. expanded its presence across the country under the brand â€Å"more. † with 2 formats Supermarket ; Hypermarket. Supermarket Conveniently located in neighbourhoods, more. supermarkets cater to the daily, weekly and monthly shopping needs of consumers. The product offerings include a wide range of fresh fruits ; vegetables, groceries, personal care, home care, general merchandise ; a basic range of apparels. Currently, there are over 600 more. supermarkets across the country. Hypermarket More. MEGASTORE – is a one-stop shopping destination for the entire family. Besides a large range of products across fruits ; vegetables, groceries, FMCG products, more. MEGASTORE also has a strong emphasis on general merchandise, apparels ; CDIT. Currently, nine hypermarkets operate under the brand more. MEGASTORE in Mysore, Vadodara, Aurangabad, Indore, Bengaluru, Mumbai, New Delhi, Hyderabad and Vashi. Aditya Birla Retail Limited. currently has an employee strength of over 11,000. Key functions are headed by professionals with vast retail experience in India ; globally. Quality ; Value through own labels: Aditya Birla Retail Ltd provides customers a wide choice of products under its own labels. The objective is to provide quality products at attractive price points to customers. Since quality of the products is of prime importance, stringent quality norms have been set and are followed. All manufacturing partners are the best in their class. TYPES OF RETAIL FORMAT * Convenience store * Chain of stores * Franchise * Speciality store * Departmental store * Supermarket * Hypermarket * Shopping mall * Shopping plaza * Factory outlet 2. 1 ORIGIN AND DEVELOPMENT OF THE INDUSTRY Retail is India's largest industry. It accounts for over 10 per cent of the India's GDP and around eight per cent of the employment. Retail sector is one of India's fastest growing sectors with a 5 per cent compounded annual growth rate. India's huge middle class base and its untapped retail industry are key attractions for global retail giants planning to enter newer markets. Driven by changing lifestyles, strong income growth and favorable demographic patterns, Indian retail is expected to grow 25 per cent annually. It is expected that retail in India could be worth US$ 175-200 billion by 2016. The organized retail industry in India had not evolved till the early 1990s. Until then, the industry was dominated by the un-organized sector. It was a sellers market, with a limited number of brands, and little choice available to customers. Lack of trained manpower, tax laws and government regulations all discouraged the growth of organized retailing in India during that period. Lack of consumer awareness and restrictions over entry of foreign players into the sector also contributed to the delay in the growth of organized retailing. Foundation for organized retail in India was laid by Kishore Biyani of Pantaloon Retails India Limited (PRIL). Following Pantaloon's successful venture a host of Indian business giants such as Reliance, Bharti, Birla and others are now entering into retail sector. Retailing is the most active and attractive sector of last decade. While the retailing industry itself has been present since ages in our country, it is only the recent past that it has witnessed so much dynamism. The emergence of retailing in India has more to do with the increased purchasing power of buyers, especially post-liberalization, increase in product variety, and increase in economies of scale, with the aid of modern supply and distributions solution. Indian retailing today is at an interesting crossroads. The retail sales are at the highest point in history and new technologies are improving retail productivity. though there are many opportunities to start a new retail business, retailers are facing numerous challenges. A number of factors are driving India's retail market. These include: increase in the young working population, hefty pay-packets, nuclear families in urban areas, increasing working-women population, increase in disposable income and customer aspiration, increase in expenditure for luxury items, and low share of organized retailing. India's retail boom is manifested in sprawling shopping centers, multiplex- malls and huge complexes that offer shopping, entertainment and food all under one roof. But there is a flip side to the boom in the retail sector. It is feared that the entry of global business giants into organized retail would make redundant the neighbourhood kiryana stores resulting in dislocation in traditional economic structure. Also, the growth path for organized retail in India is not hurdle free. The taxation system still favours small retail business. With the intrinsic complexities of retailing such as rapid price changes, constant threat of product obsolescence and low margins there is always a threat that the venture may turn out to be a loss making one. MANAGEMENT TEAM OF ADITYA BIRLA RETAIL LTD * Thomas Varghese, CEO – Aditya Birla Retail Ltd. * Russell Berman, CEO – Hypermarket * Satendra Aggarwal, CEO – Supermarket * Atul Daga, Head Finance * Ramesh Mitragotri, CPO * Manoj Krishnan, CIO * Shiv Murti, Chief Merchandising Officer * T V. Venkataraman, Head – Internal Audit * V. Gopalakrishnan, Head – Quality 2. GROWTH & PRESENT STATUS OF THE INDUSTRY Retailing is emerging as a sunrise industry in India and is presently the largest employer after agriculture. In the year 2004, the size of Indian organized retail industry was Rs 28,000 Crore, which was only 3% of the total retailing market. Retailing in its present form started in the latter half of 20th Century in USA and Europe and today cons titutes 20% of US GDP. It is the 3rd largest employer segment in USA. Organized retailing in India is projected to grow at the rate of 25%-30% p. a. and is estimated to reach an astounding Rs 1,00,000 Crore by 2010. The contribution of organized retail is expected to rise from 3% to 9% by the end of the decade. The projection for the current year ie 2005 is Rs 35,000 Crore. In India it has been found out that the top 6 cities contribute for 66% of total organized retailing. With the metros already been exploited, the focus has now been shifted towards the tier-II cities. The ‘retail boom', 85% of which has so far been concentrated in the metros is beginning to percolate down to these smaller cities and towns. The contribution of these tier-II cities to total organized retailing sales is expected to grow to 20-25%. In the year 2004, Rs 28,000 Crore organized retail industry had Clothing, Textiles & fashion accessories as the highest contributor (39%), where as health & beauty had a contribution of 2%. Food & Grocery contributed to 18% whereas Pharma had a contribution of 2%. Globally, the retail industry has grown at a brisk pace with a Compounded Annual Growth Rate (CAGR) of 7. 77% during the period 2001-2006. The growing expanse of the top global retailers has ensured globalization of the industry; however the opportunity for growth of organized retail is immense in countries such as India, S. Korea, and Vietnam etc. where organized retailing is still at an ascent stage. The Indian retail industry has witnessed a massive transition during the last few decades. The Indian retail has grown at a CAGR of 11. 2% during the period FY04-FY07, with food and grocery accounting for the major share. Despite the industry being dominated by the unorganized retailers, the organised retailing revenues have soared at a CAGR of 19. 5% during the period FY04-FY07. The apparel & footwear segment occupies the major share in the organised retail pie. The Indian retail industry has strong linkages with the economic growth and Development of the economy. It is primarily characterized by its hierarchical growth structure, high working capital requirements etc. The factors such as rising urbanization, growing consumer class, growing per capita expenditure, greater interest evinced by the Venture capitalists / Private equity firms in the industry etc. have been driving the growth of organised retail. The growth of modern retailing has led to the emergence of varied formats such as Departmental stores, Supermarkets etc. In addition, few other formats such as rural retailing, E-retailing, luxury retailing etc. too have found favours with the Indian retailers. Each format being distinct from the other, the viability of their operations depends upon various factors such as average footfalls, sales per sq. ft etc. However the numerous licensing requirements as compared to other countries have proved to be a bottleneck in the growth of Indian retailing. We have identified further requirements, advantages and disadvantages associated with the organized as well as unorganized retailing in India. On the basis of a detailed analysis incorporating the experience of other retailing locations across the globe, We feel that the co-existence of the organized and unorganized retailing in the Indian context cannot be denied. To estimate the size of the Indian retail industry and the penetration levels of organized retail in the urban and rural Indian markets for the period FY08-FY11, we have evolved an industry model incorporating three different scenarios i. e. Optimistic , Most Likely & Pessimistic. We expect that with the growing reach of modern retailers in the rural and urban reas, the penetration level of organized retailing would continue to grow, thereby resulting in the organized retail growth, surpassing the growth of total Indian retail during the period FY08-FY11. The Indian retail though largely dominated by the unorganized retailers has witnessed a massive transition in the last decade. Of the total retail sales, the food & grocery segment constitutes the major chunk. H owever in case of organized retail, the apparel & footwear segment stands as the major contributor. With varied segments of retailing i. e. Food & Grocery, Clothing & Footwear, Furniture & Furnishing, Jewellery, Beverages . The Indian population is whooping 1 billion with 75% of the people living in villages and small towns. It is only natural that the agricultural sector is the biggest employer with its contribution to GDP pegged at 26. 7%. Retail is India’s larges industry after Agriculture with around 20% of the economically active population engaged in it and generation 10% of our country’s GDP. The growth of the efficient small store culture can be attributed to the 6 million villages distributed across the length and breadth of the country. The 12 million retail outlets in India are the highest in the world, and cater to the purchase need of its pole. It is interesting to note, that the Urban Population although just 25% of the total, is an astounding 250 million in size and is growing at a healthy rate of 7% per annum. The chief driver of growth in the retail sector has been the consumer, with the spending increasing at an average of 11% per annum. The Core and the Lower middle have increased their share in the Growth 2. 3 FACTORS AFFECTING THE INDUSTRY * Demographic * Psychological Environmental * LifeStyle DEMOGRAPHIC FACTORS Demographic factors are unique to a particular person. They are objective, quantifiable and easily identifiable population data such as sex, income, age, marital status etc. It also involves identification of who is responsible for the decision-making or buying and who is the ultimate consumer PSYCHOLOGICAL FACTORS Psychological factors refer to the intrinsic or inner aspects of the individual. An understanding of consumers’ psychology guides the marketers’ segmentation strategy. ENVIRONMENTAL FACTORS Environmental factors cover all the physical and social characteristics of a consumer’s external world, including physical objects, spatial relationships, the social factors , customers, reference groups, social class . The environmental factors influence consumers’ wants, learning, motives, which in turn influence effective and cognitive responses and among other things the shopping behaviour of the individual. LIFESTYLE Lifestyle refers to an individual’s mode of living as identified by his or her activities, interests and opinions. Lifestyle variables have been measured by identifying a consumer’s day-to-day activities and interests. Lifestyle is considered to be highly correlated with consumer’s values and personality. An individual’s lifestyle is influenced by, among other things, the social group he belongs to and his occupation. For example, double-income-no-kids (DINKS) families in metros shop very regularly at the super malls because of the limited time at their disposal and they also look for entertainment while shopping on weekends. At the same time, they are higher spenders than, for e. . , single-income families. A study by imagesfashion. com highlights that Indian working women have to balance their wardrobe collection based on requirements of different occasions related to professional workplace or family gathering. CHAPTER 3 COMPANY PROFILE COMPANY PROFILE Aditya Birla Retail Limited is a part of the Aditya Birla Group. The Group has named it ‘More’. It offers prod ucts such as fruits, vegetables, grocery, frozen food, bakery, homecare, personal care and pharmacy. It also provides FMCG products and house brands. Aditya Birla Retail Limited has acquired Trinethra to assist it in creating a retail stronghold in south India. Trinethra, with its own chain of stores, will enable the company to expand its operations all over the country. The roots of the Aditya Birla Group date back to the 19th century in the picturesque town of Pilani, set amidst the Rajasthan desert. It was here that Seth Shiv Narayan Birla started trading in cotton, laying the foundation for the House of Birlas. Through India's arduous times of the 1850s, the Birla business expanded rapidly. In the early part of the 20th century, our Group's founding father, Ghanshyamdas Birla, set up industries in critical sectors such as textiles and fibre, aluminium, cement and chemicals. As a close confidante of Mahatma Gandhi, he played an active role in the Indian freedom struggle. He represented India at the first and second round-table conference in London, along with Gandhiji. It was at â€Å"Birla House† in Delhi that the luminaries of the Indian freedom struggle often met to plot the downfall of the British Raj. Ghanshyamdas Birla found no contradiction in pursuing business goals with the dedication of a saint, emerging as one of the foremost industrialists of pre-independence India. The principles by which he lived were soaked up by his grandson, Aditya Vikram Birla, our Group's legendary leader. | A formidable force in Indian industry, Mr. Aditya Birla dared to dream of setting up a global business empire at the age of 24. He was the first to put Indian business on the world map, as far back as 1969, long before globalisation became a buzzword in India. In the then vibrant and free market South East Asian countries, he ventured to set up world-class production bases. He had foreseen the winds of change and staked the future of his business on a competitive, free market driven economy order. He put Indian business on the globe, 22 years before economic liberalisation was formally introduced by the former Prime Minister, Mr. Narasimha Rao and the former Union Finance Minister, Dr. Manmohan Singh. He set up 19 companies outside India, in Thailand, Malaysia, Indonesia, the Philippines and Egypt. Interestingly, for Mr. Aditya Birla, globalisation meant more than just geographic reach. He believed that a business could be global even whilst being based in India. Therefore, back in his home-territory, he drove single-mindedly to put together the building blocks to make our Indian business a global force. Under his stewardship, his companies rose to be the world's largest producer of viscose staple fibre, the largest refiner of palm oil, the third largest producer of insulators and the sixth largest producer of carbon black. In India, they attained the status of the largest single producer of viscose filament yarn, apart from being a producer of cement, grey cement and rayon grade pulp. The Group is also the largest producer of aluminium in the private sector, the lowest first cost producers in the world and the only producer of linen in the textile industry in India. At the time of his untimely demise, the Group's revenues crossed Rs. 8,000 crore globally, with assets of over Rs. 9,000 crore, comprising of 55 benchmark quality plants, an employee strength of 75,000 and a shareholder community of 600,000. Under the leadership of our Chairman, Mr. Kumar Mangalam Birla, the Group has sustained and established a leadership position in its key businesses through continuous value-creation. Spearheaded by Grasim, Hindalco, Aditya Birla Nuvo, Indo Gulf Fertilisers and companies in Thailand, Malaysia, Indonesia, the Philippines and Egypt, the Aditya Birla Group is a leader in a swathe of products — viscose staple fibre, aluminium, cement, copper, carbon black, palm oil, insulators, garments. And with successful forays into financial services, telecom, software and BPO, the Group is today one of Asia's most diversified business groups. MR. KUMAR MANGALAM BIRLA CHAIRMAN, THE ADITYA BIRLA GROUP Mr. Kumar Mangalam Birla is Chairman of the US$ 28 billion Aditya Birla Group and India’s first truly multinational corporation. An iconic figure, Mr. Birla holds several key positions on various regulatory and professional boards. MANAGEMENT The Aditya Birla Management Corporation Private Limited, is the Group's apex decision making body and provides strategic direction to Group companies. Its Board of Directors comprises:| | * Mr. Kumar Mangalam Birla, Chairman * Mr. S. Aga * Mr. D. Bhattacharya * Mr. S. K. Jain * Dr. S. Misra * Mr. S. Misra * Dr. B. K. Singh * Mr. K. K. Maheshwari * Mr. Vikram Rao * Mr. Ajay Srinivasan 3. 1 FUTURE PLANS OF THE ORGANISATION After acquiring south based Trinethra and plans to buy Pyramid Retail, the Aditya Birla group doesn’t want itself to be left behind in the race for getting their pie in the pecializ retail market. Instead of tying with Tesco, Carrefour, Woolworth, they have decided to go all alone. They plan to open 172 hypermarkets and supermarkets starting from Pune. While Subhiksha is mainly into neighbourhood stores, Future Group has a strategy of having single brand outlets to multi-brand seamless malls, similarly Reliance Retail has started with Fresh stores and Reliance Digital to be followed by opening up of hypermarkets and pecialized stores. Birla’s business style is perceived to be a little conservative, and they are investing Rs. 9,000 crores in this venture which will enable it to establish a pan-India footprint. The retail venture would be aided by the group’s companies like Madura Garments (a key component of retail sales), IDEA cellular (for technical and communication requirements of stores), financial services (for providing consumer loans on its goods). Organised retail sector’s growth is expected to be rapid, thus making it a valid and natural choice for AVB group to diversify in this sector. But, competition and late entry may somewhat derail the company’s retail growth rate to the overall industry rate. The sector may also face hurdles as owing to non-clarity of FDI in retail, foreign chains have postponed their plans of entry into India. â€Å"Our Mission is to Change the Way People Shop. We Will Give Them More. † 3. 2 PRODUCT ; SERVICE PROFILE At more. for you are committed to deliver quality ; value to our customers and have a range of private label brands as well as commercially branded products, offering – 100% satisfaction on the quality of the products ; services offered. ore. for you hosts a range of private label brands across various categories that follow stringent quality norms, and are available in attractive prices and packaging. Our premium products give you the opportunity to enjoy the difference and quality that is equal to or better than the market's leading brands, but at competitive prices. Recently our private label brands recei ved the coveted â€Å"The Most Admired Private Label† Golden Spoon award at the Food Forum India. We offer a wide range of assortment of over 4000 products, ranging from fresh food to beverages, grocery to household care products. Our range covers everything, from day-to-day essentials to traditional favorites, from delicious treats, to healthy alternatives. To ensure the freshest supply of fruits and vegetables for you, we have built direct linkage with the farmers. MORE provide some private labels also, More. label Food Brands : †¢Feasters †¢Kitchen's Promise †¢Best of India HYPERMARKET HYPERMARKET Apparels – Men/ Women Bakery Beverages Books and Audio ; Video Computer ; Accessories Do it yourself Auto Accessories Electronics FMCG Products Footwear Frozen ; Dairy Products Fruits ; Vegetables Furniture General Merchandise Apparels – Men/ Women Bakery Beverages Books and Audio ; Video Computer ; Accessories Do it yourself Auto Accessories Electronics FMCG Products Footwear Frozen ; Dairy Products Fruits ; Vegetables Furniture General Merchandise Bakery Beauty Concepts Beverages Basic Apparels Cutlery ; Cookware Fruits ; Vegetables Frozen ; Dairy Products FMCG Products Grocery Home Care Products Home Needs ; Home Upkeep Home Decor Products Personal Care ; Cosmetics Processed Food Ready to Cook/Prepared Food Bakery Beauty Concepts Beverages Basic Apparels Cutlery ; Cookware Fruits ; Vegetables Frozen ; Dairy Products FMCG Products Grocery Home Care Products Home Needs ; Home Upkeep Home Decor Products Personal Care ; Cosmetics Processed Food Ready to Cook/Prepared Food Following is the range of products offered by MORE stores to its customers. There are various products and services offered by MORE supermarket and hypermarket. SUPERMARKET SUPERMARKET SERVICES For customers additional benefit, Consumer Finance on electronics products such as: †¢Friendly Return ; Exchange Policy. Hassle free Return ; Exchange policy at more MEGASTORE. 3. 3 MARKET PROFILE OF THE ORGANIZATION Birla group instead of setting up its own retail outlets apart from their own Madhura garment outlets, are trying to enter into the retail business by acquiring already established retail chains. The company is mainly concentrating to establish its foot in Southern India than competing with others in most affluent metro and northern regi ons. To start with Birla group acquired Trinethra Super Retail chain that mainly operated in Andhra Pradesh with some presence in Kerala and Karnataka. Trinethra started retail business much before anyone could imagine the growth of the sector as it is today. Trinethra started in way back 1986 in the twin cities of Hyderabad-Secunderabad had revenues of Rs 250 crores from its 172 stores which are mostly the size of Reliance Fresh groceries stores [2,500 sft – 3,000 sft]. Apart from its grocery retail chain, Trinethra has also brought online shopping portal Fabmall to the fold of AV Birla group. Birla’s acquiring march does not stop here. The company is planning to acquire Piramid Retail and Niligiris. The latter will give Birla Retail, pan south-India presence. They are also planning to open 172 hypermarkets and supermarkets starting from Pune. Apart from operating two hypermarket stores under the umbrella brand name of â€Å"More.. for you† at Mysore and Vadodara, the retail arm of the group operates around 670 supermaket format, neighbourhood food, grocery, and general merchandise, stores across the country. These stores include the erstwhile stores of Trinethra retail chain, which after the acquisition were also rechristened as ‘More’ stores. More, under the stewardship of its new CEO Thomas Varghese, an old Birla hand, who was roped in after the Sumant Sinha, has taken several initiatives to revamp the operations of the loss making chain. Some of the initiatives include: Close some of the non performing stores. Take a re-look at the design, positioning and merchandise offered by the retail chain. Focus more on large sized stores. The retailer will set up hypermarts of 30,000 to 40,000 sq. ft. spce each. Aggressively expanding the retail network;add 200 Supermarket stores and 12 Hyper Ymart stores in 2009- 10. Renegotiation of property rentals for almost all leased properties with their landlords. The rents in some cases have come down by 30 to 40 percent. Introduction of private labels, mostly in fast moving consumer products category, to increase share of private labels to 40 per cent in the next 4 to 5 years. Look for earning rent from ’shop-in-shop’ opportunities. Recently, ‘Dial for Health’ wellness retail chain owned by Zydus group has inked an agreement to set up such outlets in Gujarat and Maharashtra. Look for a financial partner. â€Å"We are not looking at a strategic partner. We will be happy to have a financial partner. We have received lots of preliminary interest from investors. We would be open to this idea,† said Kumar Mangalam Birla. Some private equity firms like Warburg Pincus are believed to have shown interest equity stake in the company. Aditya Birla group, incidentally, also operates 340 apparel stores across the country of brands like Louis Phillippe, Van Heusen, Allen Solly and Esprit in the lifestyle and value fashion segments. These stores are operated by Madura Garments Lifestyle ; Retail and Peter England Fashions ; Retail, which are part the group’s flagship company Aditya Birla Nuvo. The garments business, which clocked Q4 turnover of 273. 3 crore (2008-09) and a nett loss of Rs. 82. 2 crore during the quarter, has also embarked on several measures to stem the rot, including closure of 30 stores that will save around Rs 100 crore a year COMPANY’S VISION To consistently provide the Indian consumer complete and differentiated shopping experiences and be amongst India's Top retailers, while delivering superior returns to all stakeholders COMPANY’S MISSION To deliver superior value to our customers, shareholders, employees and society at large. COMPANY’S VALUES 0 Integrity 1 Commitment 2 Passion 3 Seamlessness 4 Speed COMPANY’S MILESTONES The Aditya Birla Group, India's first multinational corporation, traces its origins back to the tiny village of Pilani in the Rajasthan desert, where Seth Shiv Narayan Birla started cotton trading operations in 1857. Today, the Group's footprint extends to 25 countries and its revenues are US$ 28 billion. We retrace the highlights of this remarkable journey, starting from the present: 2011- Retail Icon Award 2010- Most Admired Retail Face of the Year 009- Reid & Taylor Awards 2008 – The President of India, Mrs. Pratibha Patil conferred the much coveted Rotary International Polio Eradication Champion Award on Mrs. Rajashree Birla in an elegant function at the Rashtrapati Bhavan (Delhi), attended by the Chairman, select Rotarians and WHO officials 2007- The Aditya Birla Group was honoured with the India Today Group's Readers Digest Gold award in recognition of the work t hat truly exemplifies the highest values of society as well as those of Reader's Digest. 2006- Hindalco in a joint venture with Almex USA Inc. Hindalco awarded the Greentech Safety Silver Award for its outstanding safety performance during 2005-06. 2005 -Indian Rayon re-christened as Aditya Birla Nuvo. 2004 -Board reconstituted with Mr. Kumar Mangalam Birla taking over as Chairman. .2003 -Mr. Kumar Mangalam Birla, Chairman of the Group, is selected as Business India's Businessman of the Year – 2003. 2002 -The Grasim board approves an open offer for purchase of up to 20 per cent of the equity of L;T, in accordance with the provisions and guidelines issued by the Securities ; Exchange Board of India Regulations, 1997. 001 -Grasim acquires 2. 50 crore shares — representing just over 10 per cent of the equity — in L&T from Reliance Industries Ltd. 2000 -Indian Rayon acquires Madura Garments and selected overseas brand rights, taking the Group to the top of the league in the branded apparels sector. 1999 -A joint venture with financial services major Sun Life of Canada is inked, as part of the overall restru cturing of the Group's financial services business. 1998 -The Group forms a 50:50 joint venture company with Tembec Inc. of Canada, called A. V. Cell Inc. , to supply pulp for the Group's VSF operations. 996 -To honour the memory of the late Aditya Birla, a new corporate logo – Aditya, the rising sun – is launched. 1995 -The Group enters the telecommunications sector through a joint venture with AT&T (USA). 1994 -The Birla Growth Fund is renamed Birla Global Finance Limited, as its span of operations expands.. 1992 -Thai Epoxy and Allied Products commences production of Epoxy Resins in Thailand. 1991 -Pan Century Oleochemicals commences production of fatty acids and glycerine in Malaysia. 1990 -Mr Kumar Mangalam Birla gets actively involved in the Group's operations. 989 -Thai Peroxide commences manufacturing of hygrogen peroxide solutions in Thailand. 1988 -The government liberalises the petroleum industry. The Aditya Birla Group enters into a joint venture with Hindu stan Petroleum Corporation Ltd to set up a three-million-tonne refinery, Mangalore Refineries and Petrochemicals Ltd (MRPL), at Mangalore, Karnataka. 1987 -Indian Rayon is renamed as Indian Rayon and Industries Limited (IRIL), to reflect its wide horizon of activities. 1986 -The Birla Growth Fund is set up to finance industrial equipment, plant and machinery and consumer durables, as well as for stock market operations. 985 -India's first gas-based fertiliser plant in the private sector – Indo Gulf – goes on stream at Jagdishpur, UP. 1984 -Thai Polyphosphates and Chemicals commences production of sodium phosphates in Thailand. 1982 – Indo Bharat Rayon is established. It is the first producer of Viscose Staple Fibre in Indonesia. CHAPTER 4 DEPARTMENTAL PROFILE FUNCTIONAL DEPARTMENT OF THE ORGANISATION * HR AND TRAINING * PROJECT AND BUSINESS DEVELOPMENT * COMMERCIAL AND ACCOUNTS * ADMINISTRATION * IT * LOSS PREVENTION AND RISK MANAGEMENT * MARKETING * SUPPLY CHAI N 4. 1 FUNCTIONAL AREAS IN BUSINESS In a large organisation, it is usually easier to identify separate functional areas because people work together in departments. Each department carries out the tasks that relate to its particular area. The purposes of functional areas- The main purpose of functional areas is to ensure that all important business activities are carried out efficiently. This is essential if the business is to achieve its aims and objectives. In addition, specific areas will be responsibility for supporting specific types of aims and objectives, 4. 1. 1 HR AND TRAINING DEPARTMENT The human resources (HR) and training function- HR is responsible for recruiting new employees and ensuring that each vacancy is filled by the best person for the job. This is important because the recruitment process is expensive and time-consuming. Hiring the wrong person can be costly and cause problems both for the individual and the firm.. HR aims to ensure that the business retains good, experienced staff. Analysing staff-turnover figures will show the rate at which people leave the organisation The department includes-Human resources functions such us: Advertising job vacancies * Notifying staff of promotion opportunities * Receiving and recording all job applications, arranging interviews and notifying candidates of the result * Sending a contract of employment and other essential information to new staff * Arranging staff training and encouraging continuous professional development * Monitoring the working conditions of staff * Checking health and safety and keeping accident records * Recording sick leave and reasons for absence * Carrying out company welfare policies, e. g. long-service awards and company loans Advising managers on the legal rights and responsibilities of the company and its employees * Keeping records of grievances and disciplinary actions and their outcome * Monitoring the terms and conditions of employment, including wage rates * Maintaining staff records * Liaising with staff associations or trade unions which represent the workforce 4. 1. 2 PROJECT AND BUSINESS DEVELOPMENT DEPARTMENT The field of commerce, business development comprises a number of techniques and responsibilities which aim at attracting new customers and at penetrating existing markets. Techniques used include: †¢Intelligence gathering on customers and competitors †¢ Generating leads for possible sales †¢Advising on, drafting and enforcing sales policies and processes †¢Follow-up sales activity †¢Formal proposal and presentation management and writing †¢Business model design †¢Account planning and performance monitoring †¢Proposition development and campaign development The department includes:- 1). Business research – gathering, studying, analyzing information This is one of the main functions of business development department. Team of analysts, statisticians and experts work at regular studying and monitoring of external environment – clients, industry, market, company's image, macro economy etc. in order to find potential opportunities and determine their feasibility, expediency and prospect, to analyze different scenarios and support elaboration of business development strategies. 2) Short-term and long-term business planning When certain business opportunity is defined and well-grounded it should be discussed with specialists of concerning departments and company management. Information obtained by business development department is a background for elaborating of short-term and long-term business plans. When opportunity and objectives are considered and agreed with all participants of the process the plan of opportunity realization can be developed and development project initiated. As a result of cooperation of a cross-department team the plan is elaborated into specific tasks that can be assigned to executers and controlled by specialists of business development department, so they can be aware about progress of development plan realization. ). Collaboration with other departments One of the functions of business development department is to give recommendations and consultations regarding questions of development of other departments and general company organization. For effective performance of this function good internal communications should be established. Analysts from business development department should be able to share and discuss documents , tasks and projects with specialists from other departments. 4. 1. 3 COMMERCIAL AND ACCOUNTS DEPARTMENT MANAGEMENT ACCOUNTANTS Management accountants perform three functions. Scorekeeping-accumulate data and report reliable results to all levels of management Attention-directing-make visible opportunities and problems on which managers need to focus Problem-solving-conduct comparative analysis to identify the best alternatives in relation to the organization’s goals FINANCIAL ACCOUNTANTS They are concerned with the preparation of the statutory accounts. All outlets must provide a Balance Sheet and Profit and Loss Account each year, and most produce a cash flow statement as well. The objective of financial statements is to provide information about the financial position, performance and changes in financial position of an entity that is useful to a wide range of users in making economic decisions. Financial statements prepared for this purpose meet the common needs of most users. Financial statements do not provide all the information that users may need to make economic decisions since they largely portray the financial effects of past events and do not necessarily provide non-financial information. A credit controller- Finance staff support the accountants by keeping financial records, chasing up late payments and paying for items purchased. Use computer accounting packages to record financial transactions and prepare their accounts as well as spreadsheets to analyse financial data. Finance departments prepare the payroll and pay staff salaries 4. 1. 4 ADMINISTRATION DEPARTMENT Senior administrators carry out a wide range of tasks, from monitoring budgets to interviewing new staff for their departments. Routine administrative tasks include opening the mail, preparing and filing documents, sending emails and faxes. Others require more creativity and flexibility, such as arranging travel or important events, from staff meetings to visits by foreign customers. Administrators also deal with external customers who judge the business on the way their enquiry is handled. Administrative function includes:- * Collecting, distributing and dispatching the mail * Storing and retrieving paper and electronic records * Organising meetings and preparing meetings documents * Responding promptly to enquiries * Preparing documents using word processing, spreadsheet and presentation packages, such as PowerPoint * Researching information Sending and receiving messages by telephone, fax and email * Making arrangements for visitors. * Making travel arrangements * Purchasing supplies of office stationery and equipment * Making arrangements for events, such as interviews or sales conferences 4. 1. 5 IT DEPARTMENT The Functions are: * IT department carry out strategically important projects which are intended for impro ving of company's IT infrastructure. Such projects are performed by IT specialists of different professions and are controlled not only by IT department managers, but supervised by company management as well. IT department supervisors fulfill the technological management according to their duties and business supervisors control the financial, time and strategic part of the project and need to be in touch with project performance. * System administrators perform a number of periodical tasks which are required for stable and effective work of IT systems and for informational security. * Ensuring that the network infrastructure is up and running, applying operating system updates, patches, and configuration changes, performing backups and restores, hardware monitoring and troubleshooting, etc. . 1. 6 LOSS PREVENTION AND RISK MANAGEMENT DEPARTMENT Functions performed in this department are: * Frequent checking of stock * Provides security against man made loss theft (Alarm system) * Lo ok after the arrangements in the warehouse * They are concerned with the returning of the expired products 4. 1. 7 MARKETING DEPARTMENT Marketing is all about identifying and meeting customer needs. Many businesses consider this so important that they are said to be marketing led. In this case, everyone in the organisation is trained to put the ustomer first from the production worker, who has to produce high quality goods, to the accounts clerk, who must respond to a customer enquiry promptly and accurately. Marketing function includes:- * Carrying out market research to obtain feedback on potential and existing products and/or services * Analysing market research responses and advising senior managers of the results and implications * Promoting products and services through a variety of advertising and promotional methods * Obtaining and updating a profile of existing customers to target advertising and promotions appropriately Producing and distributing publicity materials, such as catalogues or Brochures * Designing, updating and promoting the company website 4. 1. 8 SUPPLY CHAIN DEPARTMENT Supply chain department function include: †¢ Supply Planning and Sales ; Operations Planning (S;OP) †¢ Distribution Requirement Planning (DRP) †¢ Supply Chain Operations – Warehousing ; Transportation †¢ Materials Requirement Planning (MRP) †¢ Purchasing †¢ Imports ; Exports 4. 2 ORGANISATIONAL STRUCTURE OF ADITYA BIRLA RETAIL LTD Chairman Chairman CEO CEO SUPERMARKET SUPERMARKET HYPERMARKET HYPERMARKET REGIONAL HEAD REGIONAL HEAD ZONAL HEAD ZONAL HEAD TERRITORY MANAGER TERRITORY MANAGER CLUSTER MANAGER CLUSTER MANAGER STORE MANAGER STORE MANAGER SUPERVISOR SUPERVISOR CSA CSA CHAPTER 5 SWOT ANALYSIS 5. 1 STRENGTH * Pattern of consumption changing along with shopping trends. * A Growing population will translate to move consumers. * Consumer spending increasing at 11% annually. * Paradigm shift in shopping experience for consumers pulling in more people. 5. 2 WEAKNESSES * Shortage of quality retail spaces at affordable rates. Government regulations on development of real estate(Urban Land Ceiling Act) * Need to provide Value for Money-squeezing margins * Lack of industry status.. * Footfalls not a clear indicator of sales as actual consumers lower in number. * Lack of huge investments for expansion. 5. 3 OPPORTUNITIES * Increasing urban population * Increase in consuming middle class population. * Social factors like dual household income has enhanced spending power. * Spends moving towards lifestyle products and esteem enhancing products. * Average grocery spends at 42% of monthly spends-presents a huge opportunity. Increase in use of credit cards. 5. 4 THREATS * Personalized service offered by other stores. * Unavailability of qualified personnel to support exponential growth in stores * Differentiate taxation laws hindering expansion. * Competed stores * Lake of development infrastructural needs * Dissimilarity in consumer groups * Shortage of trained manpower * Low retail management skill CHAPTER 6 FINDINGS, SUGGESTIONS AND CONCLUSION 6. 1 FINDINGS * The current contribution sector of retail sector 14% and its expected to climb up in the coming years. The different depts. of Aditya Birla ltd are functioning smoothly * Understood the factors regarding the location of business outlet. * Consumers generaly not satisfied with product range. They need more variety of products. 6. 2 SUGGESTIONS * People generally search for the product on offer so the high margin product should be up fronted that means those item should be in such a way that it easily catches customers attention and generate impulse purchase. * Some of the measures taken by Loss and Prevention department are not applicable. The IT Department should provide solutions for basic problems to the store managers in outlets. * New outlets should be open at convenient locations. * The outlet should introduce new and attractive promotional offers. * The retail outlet should new products range. * The outlet should have enough parking spaces for vehicles. 6. 3 CONCLUSION Through my ORGANISATION STUDY and job responsibilities I handled in the organization, I came to a conclusion that the company should provide information to stores to concentrate more on the fruits and vegetables section as it is perishable in nature and has a short shelf life. The company should be flexible to adapt to the changes which occurs in the retailing industry. Store should take more care on promotional activities because all other retail stores are giving more promotional activities than More. Most people are not aware about the seasonal offers in More stores. BIBLIOGRAPHY SOURCES OF DATA 1. RETAIL MANAGEMENT BY S. G SHARMA 2. INTERNET SITES www. info. com www. morestore. com

Rapid Changes in Sentencing Structures

With this in effect it gave offenders to rehabilitate in prison. With good behavior in prison it could release them sooner rather than later (depending on the procedure's of the parole board). The parole board would review their case and determine if the inmate has â€Å"changed† while being incarcerated, and would then be released serving the remainder of their sentence on probation. In the mid CSS, indeterminate sentencing began to meet its final days.Indeterminate sentencing received much criticism, expressing that it was â€Å"inequitable and ineffective and both too harsh and too lenient,† but that it was also â€Å"impossible to determine a ‘correct' or ‘fair' sentence for a type of rime† (Overview of Sentencing Reforms and Practices, 2000). The first states to discard the main points on indeterminate sentencing and to have the belief that parole should be accessible to nearly all those incarcerated were California and Maine (Toner, 1999).The ca uses of these changes spanned from the prisoners themselves, all the way to the political arena. Prisoners showed just how irate prisoners were with not only the concept of rehabilitation, but also with their living conditions. These issues were brought to the foreground by many prison riots, most notably at Attica. On September 3, 1971 , prisoners at the Attica Correctional Facility in New York waged a riot that has been deemed ‘the bloodiest prison confrontation in American history' (Attica Revisited, 2006).Roughly 1,300 prisoners took part, taking 40 guards hostage, with demands of improved living conditions, and more educational opportunities and job training skills. In the end, negotiations failed, police took back the prison, but not without 43 deaths, 10 of which were that of the guards held hostage. Prisoners were not happy with the rights that they had when it came to sentencing as well. Many believed that ‘broad discretion produced arbitrary ND capricious decis ions and that racial and other invidious biases influenced officials' (Toner, 1999).Considering that many of those involved in the sentencing and releasing of prisoners are not subject to review, Toner has a valid point. There is no set standard for indeterminate sentencing, so judges had fairly free reign as to sentences. And it seemed to some, that criminals of different races and classes were often given vastly different sentences for committing the same crime, otherwise known as sentencing disparity. Even though incarceration should be about rehabilitating prisoners and leasing them back into society as productive members, unfortunately it has become about politics.Those running for office always want to appear to be tough on crime, and indeterminate sentencing appears to some to be too soft. Allowing prisoners to earn their freedom before they have served their maximum sentence is not punishment in the eyes of those that believe prisoners should be locked up and made to do hard time. The idea of rehabilitation itself was also challenged. Between 1970-2000, parole rates were deteriorating. According to the American Criminal Law Review, fifteen tastes had done away with parole and twenty states had severe restrictions in place by 2000 (Rehear, 201 1).Those offenders, who continued to commit crimes, even after being granted parole time and time again, undermined the rationale that parole was part of rehabilitation. As you can see, many factors came to a head to in producing rapid changes In sentencing structures, and there is no doubt that changes will not end there. Corrections is always reviewing their system, and making assessments as to what works and what doesn't, and trying to come up with more cost effective ways to deal tit prisoners and how to rehabilitate them all while punishing them as well.

How to Choose a Major 5 Key Factors to Consider

How to Choose a Major 5 Key Factors to Consider SAT / ACT Prep Online Guides and Tips When it comes to choosing a college major, pithy truisms and conflicting advice abound. But whose advice can you trust? In this no-nonsense guide, we'll help you figure out how to choose a major in college based on what's important to you. After a brief introduction to the dilemma of choosing a major we'll reveal the most important part of choosing a major in college. Then we'll go over what work you should be doing to help you pick a major in a variety of situations- before college, during college, and if any special circumstances arise. Finally, we'll give some parting thoughts on major selection. What Major Should I Choose? Help Me! I imagine that if you are reading this article, you are feeling some level of uncertainty or anxiety about choosing a college major. This is completely understandable. As parents, teachers, and counselors have no doubt hammered into you, choosing a major in college is an important decision. It's one of the first big independent decisions of your academic and professional life. In many ways, choosing a major functions as a rite of passage in the process of becoming an adult. Some people know what to major in in college before they even start high school. However, most people don't, so if you have no idea how to choose a college major, don't panic. (Even if you're a second-semester sophomore in college!) With that said, neither I nor anyone else can tell you what major to choose. And if you do let someone else choose for you (like your parents), you're likely to be miserable. The truth is that the process of thoughtfully selecting the best major for you takes work- work that you need to put in yourself. While I can't do that work for you, I can tell you the foundational principles of investigating and ultimately picking a college major. Or just major in kitty cuddling and call it a day. The Most Important Task for Picking a Major The most important task for choosing a major in college is deciding on your own priorities and goals. Too much of the advice out there on how to pick a major assumes you have particular goals or tells you what your priorities should be. Even your own parents may be focused on particular priorities and goals that don't match up with yours. Family conflict around major choice is a common issue. This may be especially salient for you if your parents are paying for part (or all) of your education. It is reasonable to listen to your parents' concerns and advice. However, it's important to remember that it's ultimately your major. You will have to do the work and ultimately leverage that major as you transition into the workforce. If you are studying something you are not really interested in, you may not be very motivated to succeed (or maybe even to attend class). So you need to ask, "Which college major is right for me?" Here's some advice on discussing any change in your major plans with your parents. If your parents are paying for your education and they want input into your plans, you can also consider compromises like majors that are agreeable to both of you, double majors, or minors. For you to be able to choose a college major that makes sense for you, you first need to figure out what you want out of a college major. For some people, knowing they will almost always be able to find a job throughout their lives is most important. For others, being able to pursue a particular intellectual interest is the critical factor. Most people are motivated by some combination of factors that they weigh in balance. These factors will guide you towards the answer to the question "What college major is right for me?" Here are some factors you will probably want to consider when you go about choosing a major: #1: Your Interests Of course, your interests are an important part of picking a major. If you really dislike what you are studying, you will be miserable. Additionally, you won't be particularly motivated to complete your coursework. So it is essential that you are actually interested in what you are studying. As part of that, you should be able to envision yourself using at least some of the skills you are learning in your major in the workforce. With that said, people place differing premiums on how interested they need to be in their major. For some people, only studying their one true passion- be it Greek and Roman military history or tropical horticulture- will do. However, many people have several areas of interest that they could envision themselves pursuing. For example, I considered going to art school for a BFA. I also considered majoring in biology or in English. (I ended up majoring in folklore and mythology- more on that later.) The ultimate deciding factors in my major choice weren't necessarily related to what I was most passionate about, because I was genuinely very interested in everything I considered. Other factors came into play when I made my final decision. So your interests will likely guide you, but they may not be the primary deciding factor when you choose a major. You will also find that new interests arise when you get to college and you have access to more possible courses of study. When I arrived at college, I was able to take classes about religion and anthropology, which ultimately led me to the folklore and mythology program. So keep an open mind about your interests throughout the major selection process, especially once you arrive at school. Her intense love of potato chips led her to food science. #2: Your Abilities You should also consider what you're good at when you think about how to choose your major. This doesn't mean that you should definitely major in whatever you are best at in high school. For one thing, you will probably discover new talents in college as you take courses in areas that weren't available to you in high school. For another thing, the thing that you're "best" at is not necessarily what aligns best with all your other priorities and goals. The main principle here is that it's probably not a great idea to major in something that you know you are pretty weak in. If you've barely pulled C's in math all through high school, being a math major (or a similarly math-heavy major like engineering or physics) is probably not the best move. The bottom line is that you should be confident that you will be able to do well in most of your coursework in your area of study. #3: Future Employability When you think about how to pick your major, it makes sense to consider what kind of job prospects you will have once you have your degree. Will you be able to find a job? How hard will it be? Will you have to move to where the jobs are, or are there jobs everywhere? There are a few ways to approach these questions. You can research professions facing shortages to get an idea of areas where you would be likely to find employment. Professions facing shortages include nursing, engineering, various computer science disciplines, accounting and finance, and teaching. In addition to looking at shortages, you can look at growth industries. (Of course, there's overlap here; if there aren't enough skilled workers available to fill these growth industries, there will be a shortage! But it's a slightly different angle). Some industries currently experiencing growth include nursing and other allied health professionals, finance, and data science. Within those groups, there are tons of different kinds of jobs available, and a variety of potential majors could lead you into those industries. Note that there may or may not be a very clear link between a certain major and a certain job or industry. For some majors, it's fairly clear what sort of job(s) the degree will lead to. A degree in teaching will lead to teaching, a degree in nursing to nursing, and so on. For others, it's less clear. A degree in communications or sociology or public policy could lead to a variety of jobs. Thus, in terms of future employability, don't just think in terms of what job title you will be qualified for, because those things shift all the time. Think about the skills you will learn in your major, and how much those skills are in demand. For example, as data becomes a super-important part of the economy, skills related to data and data analysis are super-valuable. This includes skills in statistical analysis and database construction and architecture. Majors in statistics and computer science are good choices if you are hoping to meet that demand. Note also that employability and salary aren't one and the same. Teachers are notoriously underpaid, but if you do become a teacher, you will almost certainly be able to find a job. What does all this mean for you? Research the employability prospects associated with a particular major. Think about the skills you will learn and the potential jobs you could have, and check out the employment prospects for those skills and jobs. While this is far from foolproof- predicting job shortages and growth isn't 100% accurate- it still provides valuable information that can give you at least a general idea of whether you are likely to find a job easily or whether it will take more work and require more flexibility in location etc. on your part. The school you go to also plays somewhat into your general employability. At Ivy League and other top-ranked schools, most students are generally able to find jobs (even ones that are totally unrelated to what they studied) regardless of what they majored in. This is not as true at less selective schools, where graduates may struggle much more to find a job in some less marketable fields than in other more marketable ones. Job?! Where? #4: Future Income Potential You will probably also want to consider your future income potential at least somewhat when you think about how to pick a major. This is far from an exact science but still a valuable exercise. If having a high salary is important to you, you need to be realistic about your interests; professions like teaching and social work typically pay very poorly so those may not be the best bet for a major. By contrast, majors like computer science and engineering tend to have a sunny salary outlook. You can find lots of data on the median salary of graduates with particular majors. This is a valuable starting place. As you can see from the PayScale data, engineering, computer science, mathematics and finance-focused degrees dominate the list of best-paying majors. But it also includes physician assistant studies and government. By contrast, the lowest-paid majors tend to be concentrated in education, service industries, pastoral and religious studies, and social work and counseling. But the median and mid-career salary data here doesn't necessarily tell the whole story. For one thing, in some of these professions, there is a high degree of income variability: graphic designers, for example, are low-paid in general, but the highest paid graphic designers can easily command six-figure salaries. You certainly can't assume that you will be among the highest-paid in your field, but you should know when higher salaries are at least possible. Additionally, sometimes your ultimate income potential depends a lot on graduate school. Psychology majors are low-paid unless they get advanced degrees, in which case they get a huge salary bump. So if you're already intending on graduate school, this is something to keep in mind as you choose a major. You can use sites like PayScale and Glassdoor to investigate the income potential of various careers that might follow from majors that you are considering. Again, it's hard to predict exactly what your salary could be solely based on your major, especially long-term. But doing research can at least keep you in a realistic frame of mind. #5: Particular Career Interests You might also have a very specific goal, like becoming an astrophysicist, or a doctor, or a lawyer. Some (but not all) very specific career goals require specific majors, or at least specific courses and activities. For example, if you want to be an engineer, you have to get an engineering degree. If you want to be a doctor, you need to fulfill your med school prerequisites, or else you might have to complete an expensive post-baccalaureate pre-med program later. On the other hand, if you want to be a journalist, there are lots of majors that can accommodate that goal. And if you think you might want to go to business or law school, you have plenty of leeway in your choice of undergraduate major. If you do have a very specific goal that requires a particular academic path, that probably needs to be your top priority in how to pick a college major. Heart set on designing airplanes? You probably need to major in aeronautical engineering. How to Choose a Major: Before College There's a good chance that you will change your mind about your major at least once you get to college. You'll be exposed to a lot of options you didn't consider before. You'll also grow and change. However, there are still some things you can do before college that will help you figure out how to pick a major. Start Exploring Majors Early Your high school schedule may be pretty rigid, filled up every year with math, science, English, history/social studies, gym, and maybe a foreign language. This often leaves you with very few electives. However, there are still things you can do to explore different academic and career areas: Shadowing and interviewing: Shadowing and interviewing adults you know who have careers you are interested in is a great way to figure out what you might want to study. It can also help to learn how these people got to where they are now from their college days, since many people shift around throughout their careers until they are doing something quite different from what the originally studied! Reading books and articles: Reading nonfiction books and articles on a variety of subjects can also help you figure out what excites you academically. What topics do you find super-engaging, and what topics bore you to tears? This can give you some clues as to what you might want to investigate further in college when you are choosing a college major. Podcasts are another great resource for exploring different topics, especially because you can listen to them while you do chores or other mundane tasks! Summer activities: The summer is a great time to do a deeper dive on things you think you might be seriously interested in pursuing. Internships, camps, classes at community colleges, and volunteering opportunities are all excellent chances to become more immersed in subjects you may not regularly study at school. Volunteer at the arboretum! Take a photography class! Do a robotics camp! There are tons of possibilities. Lectures and events at local colleges: If you do live near any colleges or universities, you can take advantage of their open-to-the-public lectures and events! It's a good chance to hear professors talk about their work, which can help you consider if you might want to do similar academic work. With all that said, don't feel too panicked if you can only do mostly surface-level exploration into choosing a college major at this stage. High school is a high-pressure endeavor; you will be able to consider your interests as you get to college (and throughout your life!) Just do what you can and remain thoughtful and curious about possible courses of study. Major benefit to shadowing a vet: cute animals. Plan If You Have a Specific Long-Term Goal If you do have a very specific long-term career goal that typically requires particular schooling at the bachelor level (like engineering, teaching, or nursing), you will have to be more mindful about choosing a major and school while you are still in high school. If you already know you are interested in a particular major, it makes sense to apply to schools with strong programs in that area. Additionally, at many schools, you have to specifically apply to a certain major or academic area. While you should certainly keep exploring and keep an open mind, it's typically easier to transfer out of competitive divisions like engineering or nursing than to transfer into them. So it makes sense to apply to those divisions and then transfer out if you change your mind later. Select Schools and Programs Wisely Since we have tons of advice out there on choosing a college, I won't belabor this point. But when you are choosing schools, you should keep the following principles related to choosing a college major in mind: The less sure you are of your interests, the more flexibility you want at your school. If you have no idea what to major in, it's not a great idea to go somewhere where you have to declare what you are studying going in. You're better served going to a school where you can explore for at least two semesters before you have to declare. If you are very sure of your major, you should still consider what your situation will be if you change your mind. If you go to a school that is highly ranked for one program and poorly ranked for everything else, think about what you might do if you want to transfer out of that highly ranked program. Will you transfer schools? Or are you fine with the possibility of finishing in a less prestigious program than you started in? Or maybe you are just very, very confident that you won't change your mind! This also applies to things like going to art school; if you get there and decide the whole thing is not for you, your only real option is typically to transfer (at least within University divisions, if not to a different school completely). This isn't a reason not to do it, but it is something you should be aware of. Choices here, there, and everywhere. How to Choose a Major: During College Once you get to college, here's our six recommendations for how to pick a major: Find Out Your School's Process The first thing to do is to determine what is your school's process and timeline for declaring a major. You need to be aware of how much time you have to consider your options, and how to make it happen once you've made a choice. Note that at some schools, different majors may even have different deadlines for officially choosing a major, so be sure to look into this. Of course, if you had to declare a major going in, you've already done that process. In that case you should find out what the process is for switching majors in case you need to use it. Keep Exploring Now that you are actually at college, you will have even more chances to explore different potential areas of study. Your coursework can help you investigate subjects and departments of interest, of course. But you will also have opportunities to explore through on-campus events, lectures, and speakers. Many departments specifically host open houses and other events for prospective majors. Go to anything that seems intriguing, and try to keep an open mind. Note as you explore that there are lots of college major quizzes on the internet. Some universities even have their own "how to choose a major" quizzes, like this college major quiz from Marquette or this one from Loyala University in Chicago. While a how-to-choose-a-major quiz can definitely be a useful way to get some ideas, you'll need to do additional research on any majors you uncover this way. You'll want to make sure that the information from any "What major should I choose?" quiz is accurate and that the major ideas you get from it really align with your priorities and goals. So the bottom line on college major quizzes is that they are definitely a useful tool but hardly the be-all end-all of the major selection process. Make Your Schedule Multi-Task Many students spend their first semesters fulfilling some of their general education requirements. If you can, try to use those requirements to explore academic areas you may be interested in. If you have flexibility in the classes you can take to fulfill requirements, try to take ones taught by professors in departments you are interested in. Classes with a multidisciplinary focus are great for this, too. When I was a freshman I took a combination gender studies and English class about romance literature, and another combination East Asian studies and religion class about Buddhism. Both of these multidisciplinary courses helped me refine my interests- efficiently. Even if you don't have much control over your general requirements, try to view your requirements as an opportunity to explore academic areas you haven't examined before instead of just something to slog through. This will help you narrow possibilities when choosing a college major. Simon's class in botanical illustration let him explore his interests in art and biology at the same time! Meet With Advisors I'm using the term "advisors" broadly here. There are lots of people you can meet with who might have valuable insights about choosing a major. You probably have at least one school-assigned advisor. They can definitely be helpful, but you'll also want to seek out advice from people with more specialized knowledge about the programs you are most interested in. This includes: Department advisors: Most departments have advisors available to meet with prospective students in that major. Of course, they will probably try to sell you on their department, so they may be a little biased. But you can still get valuable information from them, like info on course requirements, advising structures, research opportunities, and so on. Current students in the program: Current students in majors that you are interested in can provide valuable information. They will give you the truth about the pros and cons of the program. They can tell you what you can expect from the major in terms of course load, advising, class sizes, teaching quality, and other things that can impact your experience. Additionally, you should speak with seniors in the program about their goals and what's next for them. This can help you get an idea of the possibilities available to recent graduates. Alumni: Take advantage of your school's alumni network. You can talk to alumni who have careers you find interesting and ask them what they studied and how they got where they are. You can also talk to recent alumni who majored in programs you are considering and ask them for their thoughts on the program. Most schools have alumni directory sites with contact information. While some graduates may be too busy to talk to you, many will be receptive. Some schools even have mentoring programs where you can get an alumni mentor who is a working professional in a field that you are interested in. Keep Refining Your Priorities Keep thinking about what you are looking for in a major. It's likely that your priorities will shift over time, especially as you get more information and experience in college. So continue doing research about potential industries, careers, skills, and so on that you might want to pursue, and keep thinking about what's most important to you. It might be helpful to keep some kind of journal with all of your thoughts on potential majors and careers, as well as your goals. Be Realistic About Downsides Every major does have some downsides, and it's important to be realistic about the negative things about any potential major. Here are some things to consider: How large are most classes? If you have a preference for small courses but you'll be required to take many large lectures, it may be hard for you to get the most out of that course of study. How robust is advising support? Are advisors accessible and receptive, or hard to reach? How is job placement for the department? Is there adequate support for students trying to find jobs or go to graduate school? How prestigious is the program? At some universities, there's lots of variation between departments in prestige. You can most likely get lots of this information by talking to current and former students of a given department. You can also do your own research into things like program prestige and job placement. Downsides certainly don't have to be deal-breakers- they are just things to be mindful of as you go about choosing a major in college. After all, no major is all upside. Lots of early classes in your department? You may need to hit the coffee hard. Special Situations for Choosing a College Major In this section, we'll discuss some special situations about picking a major, including changing majors in college, double majoring (and minoring), and creating your own major. Switching Majors How do you know when switching majors in college is a good idea? There's no hard and fast rule as to when changing majors is a good move, but here are three things to consider: How Sure You Are If you know that you aren't happy in your current major but you aren't sure what you want to switch into, it may be best to take some time off. During that time off, you can figure out what you want to study through things like internships, shadowing, MOOCs, reading, and other exploratory activities. Otherwise, you risk spending some very expensive semesters dithering around on campus while you try to figure out what you're really interested in. It doesn't make sense to spend seven years getting your bachelor's degree because you switch majors every semester. How Close You Are to Finishing If you are a senior and/or very close to finishing your program, it may make the most sense to finish out your degree and pursue graduate studies in whatever your new interest is. In other words, switching majors late in college is not always the best choice. It's usually better to spend six years in school and end up with a bachelor's and a master's than to spend six years in school and just end up with a bachelor's. Most fields do have graduate degrees for people who are just entering into the field, and you can typically (though not always) command a slightly higher salary with a Master's degree as compared to just a bachelor's. So do your research into your prospects with respect to graduate school. How Expensive It Will Be Remember that no matter what, you can't recoup the cost of what you've already completed. Acting to try to protect what you've already spent is known as the sunk-cost fallacy. So if it won't cost you much more going forward to change degrees, there's not really much downside. But as we mentioned above, if it will be as expensive to finish a different bachelor's as it would be to get your current bachelor's and then a master's in what you really want, it may be a better use of your money to finish out the bachelor's and then get the master's. But, again, do your research on the relative return-on-investment of a bachelor's vs. an entry-level master's in your new desired field. We go into this a bit more in our analysis of when it's worth getting a master's degree here. Your education is a valuable diamond. And possibly as expensive as one. Double Majors and Minors Are you torn between two pretty different fields? Double majoring may be the answer. If you're interested in investigating this possibility, here are some things to find out: Do you have to integrate the majors in any way? Some schools that allow double majoring require students to integrate the two courses of study in some way, often through a thesis or other project. If you are really interested in both majors, you may consider this a feature, not a bug. Of course, some majors may be harder to integrate than others: Religion and history? Great! Math and English? More of a stretch. Can you waive or double-dip on requirements? Can you count classes towards both majors? Depending on how different the majors are, this might be difficult anyways, but it's worth finding out. Also, sometimes departments will let you waive some requirements if you are a double-major (typically departmental electives). That makes double-majoring less difficult. Can you make the schedule work? Because of the increased burden of requirements, you'll need to pay close attention to your schedule. You'll also need to do a lot of advance planning to make sure that you can actually fit in all of your requirements for both majors. It's not uncommon for people who double-major to spend an extra semester on campus to finish everything up. So if spending an extra semester of tuition is a concern, it's extra-important to make sure you can fit in everything in time. If double-majoring is too onerous or impractical, another way to accommodate multiple interests is to minor in something. A minor typically requires 4-6 classes in a given academic area and typically shows up on your diploma. It's a good way to get some grounding in a different field without the commitment and rigidity of double-majoring. As with double majors, however, it's important to plan carefully if you want a minor to make sure you can meet all the requirements you need to. I was actually one class away from two different minors, but because I didn't plan very well, I didn't end up getting either. One of my final classes in my major conflicted with my remaining requirements for each of the minors. Creating Your Own Major Some schools allow you to design your own major. At most schools that allow this, you need to have a pretty specific, cohesive plan about what that major will be. So you can't just use this option to avoid actually selecting a course of study. On the contrary, this option is the best for people who have a very clear idea of what they want to study and want to closely hone in on a topic. I knew people who designed their own majors in things like global migration and climate change. These are very particular topics that lend themselves to a create-your-own major situation. Some schools do allow you to major in something very vague like "liberal arts" or "humanities." These courses of study often have few requirements and offer lots of flexibility in coursework. While this may be appealing, you do run somewhat of a risk of seeming like an aimless dilettante (both to employers and graduate schools). Daphne wants to major in the interpretation of oracles. Parting Thoughts: Your Major Choice Is Not Your Destiny While you should not take choosing a college major lightly, don't allow the weight of the decision to keep you frozen in place. It's great to ponder questions like "What college major is right for me?" or "Which major should I choose?" But if you're thinking anything like "What if I change my mind later and I'm stuck forever" or "Will choosing the wrong major ruin my life" take some deep breaths. Your choice of major will have some repercussions for your professional life, and pretending otherwise is unrealistic. However, it absolutely will not lock you into a particular destiny for your entire life. As a point of personal experience, I majored in Folklore and Mythology, worked in the health insurance industry after graduation, and then got a Master's degree in Public Health. I don't regret my choice of major at all, and I still think I made the right choice. But it was also pretty clearly not the defining decision of my academic and professional life. It did not set me on one fixed path forever. The truth is that it's often hard to predict exactly where a particular degree will lead. New jobs will exist when you graduate that didn't exist when you started college. (Of course, lots of old jobs- like teacher- will still exist, too.) The bottom line is that while you should choose a major thoughtfully, you shouldn't be worried that your choice of major will lock you onto a particular life track that you can never deviate from. Don't be trapped by the idea that you might make the "wrong" decision. You'll learn valuable skills in college- and beyond- no matter what your major. Your major is not a trap! Key Takeaways: How to Choose Your Major If you've been asking yourself "What should I major in in college?" we've got the advice that you need. The truth is that there's no one foolproof method for how to choose a major in college. The most important thing is to figure out your own priorities and go from there. Here are some factors you might want to consider when you go about choosing a college major: Your interests: what do you find enjoyable and interesting? Your abilities: what are you good at? Future employability: How easy (or hard) will it be for you to find a job? Future income potential: Are you aiming for a particular income bracket Particular career interests: Do you have a specific professional interest that requires particular coursework or a particular major, or do your career interests allow for more flexibility in your major? Here are some things you can do while you are still in high school to prepare for choosing a college major: Start exploring majors early: use your free time, extracurriculars, and summer activities as a chance to explore subject areas you are interested in. Plan if you have a specific long-term goal: if you know you have a specific career goal, plan your major and program choice in advance. Select schools and programs wisely: if you are less sure of your major, look for more flexibility in declaring a major at your schools of choice. And here's how to pick a major in college in six steps: Find out your school's process for declaring a major (and any deadlines!) Keep exploring potential majors and departments. Make your schedule multi-task by using requirements to investigate potential majors. Meet with advisors, current students, and alumni to get the scoop on the departments you are most interested in. Keep refining your priorities and doing research to make sure the majors that you are considering align with your goals. Be realistic about the downsides of potential majors- no major is all upside. We also discussed switching majors, double majors and minors, and creating your own major! You're all prepared for this major decision now. What's Next? We have more information on the best-paying college majors and the majors with the worst financial and employment outlook. If you're just looking for a low-stress major, don't worry- we have a guide for that, too. Interested in becoming a doctor? Want to study law? Or is teaching (or becoming a professor) more your style? We have guides to help you pursue your interests! Need help choosing colleges? We have a guide to making a college list. We can also recommend the three best college finders and which college ranking lists you should read. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: